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"I decided to take the opposite marketing approach from most other successful companies. Generally, in order to buy something that you really, really want from Kidrobot, we make you jump through a very high hoop. For example, we've forced people to take a picture of themselves holding their favorite junk food in a convenience store, and send that in to Kidrobot, and if the photo was good enough, we'd let that customer buy a toy."
Paul Budnitz, eigenaar van [ Kidrobot ]
[ Bron: Frank-ly ]
Link naar artikel Stuur het artikel door Door Ingmar de Lange
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