Quote van de dag

“My point in this is that up till now companies’ marketing activities in the digital sphere has been the “universal” approach. Where we view the website as a library filled with information rather than a utility to help people do stuff. This especially forces the design to solve the wrong problem (findability not utility), and puts the focus on availability not activity.”

Ofwel, het gaat er niet om wat je biedt, het gaat erom wat je klant er mee kan. Maak geen magazijn vol boormachines als iemand slechts snel een gat in de muur wilt.

Helge Tennø

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