Converse laat schoenen verkopen door fans

Een interessant voorbeeld van de mate waarin de grenzen tussen consument en producent vervagen.

“Converse has some 40,000,000+ Facebook friends, a lot of which feel very passionate about the brand. They also have an awesome product in Create– with which anyone can design their own Converse.

So what if you were to enable people to sell the shoes they design to their mates on Facebook in return for stuff, like free shoes? What if you enabled people to open their own storefront on Converse’s Facebook page? What if you turned the fans of a brand into the retailers?”

De Facebook app staat hier. Helaas alleen beschikbaar voor US en UK.

Bron: Creativity Online

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