'Echt' interactieve marketing

Een interessante blog-post over 'echt interactieve marketing'.

The next wave of innovation will almost certainly happen as "the internet leaves the internet" (...) Mobile devices will play a key role in facilitating this innovation (...) My takeaway is these trends are likely to dramatically alter where, how, what and to whom we market products and services in the near future - and, most importantly, why we do it.

En op zich is dat geen revolutionair nieuws. Wat vooral interessant is, is dat - mede door de iPhone apps - deze 'toekomstvisie' erg dichtbij is gekomen.

Lees het artikel


Bron: MassivelyNetworked