Seth Godin: eerst marketing, dan product

Oh, wat is dit waar. En oh, wat wordt het vaak omgekeerd aangelopen.

"It's pretty clear that the marketing has to come before the product, not after. As Jon points out, the Prius was developed after the marketing thinking was done. Jones Soda, too. In fact, just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.

If someone comes to you with a 'great' product that just needs some marketing, the game is probably already over."

Bron: Seth Godin